Competitive advantage and corporate communications
نویسندگان
چکیده
منابع مشابه
The competitive advantage of corporate philanthropy.
When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. In response, many companies have sought to make their giving more strategic, but what passes for strategic philanthropy is almost never truly strategic, and often isn't pa...
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Recognizing past diversification mistakes, some companies have initiated large-scale restructuring programs. Others have done nothing at all. Whatever the response, the strategic questions persist. Those who have restructured must decide what to do next to avoid repeating the past; those who have done nothing must awake to their vulnerability. To survive, companies must understand what good cor...
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As a part of corporate social responsibility, corporate donation is developing quickly in world. We used data from 290 firms in Yangtze River delta involved in contribution from the year 2004 to 2006. Based on the statistics analysis, the results are as follows: (1) Corporate donation and corporate social capital have a positive correlativity relationship. And corporate donation and corporate c...
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Nutzungsbedingungen: Die ZBW räumt Ihnen als Nutzerin/Nutzer das unentgeltliche, räumlich unbeschränkte und zeitlich auf die Dauer des Schutzrechts beschränkte einfache Recht ein, das ausgewählte Werk im Rahmen der unter → http://www.econstor.eu/dspace/Nutzungsbedingungen nachzulesenden vollständigen Nutzungsbedingungen zu vervielfältigen, mit denen die Nutzerin/der Nutzer sich durch die erste ...
متن کاملComparative Advantage and Competitive Advantage:
There is a considerable amount of controversy about the model(s) of comparative advantage and its applicability to international business, in particular as a guide to the success of nations and/or firms in international markets. This perception (or understanding) of inapplicability of the model(s) of comparative advantage has lead international business experts to develop new models, or what ma...
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ژورنال
عنوان ژورنال: Marketing
سال: 2013
ISSN: 0354-3471
DOI: 10.5937/markt1304343m